Ask an Expert: How Scammers Engineer Trust on Digital Platforms
This session breaks down how these threats operate, where they’re appearing, and what financial institutions can do to stay ahead.
Overview
In this Ask an Expert webinar, we explore how scammers blend psychological manipulation with advanced AI tools to bypass defenses and extract sensitive data across social media platforms and encrypted channels. Gain insight into common attacker tactics, critical intelligence blind spots, and how teams can better coordinate internally to detect threats early, prevent losses, and protect customers.
This session breaks down how these threats operate, where they’re appearing, and what financial institutions can do to stay ahead.
What You’ll Learn
- Where fraud shows up now: SMS spoofing, fake job offers, impersonation sites, and scams targeting Zelle, Klarna, PayPal, and more.
- Tactical gaps in visibility: Why social media, messaging apps, and impersonation domains often fall outside traditional monitoring and how OSINT can help close the gap.
- How trust is engineered: Breakdowns of real-world tactics include spoofed brand assets, emotionally manipulative language, and coordinated fake recovery scams on TikTok, Telegram, and beyond.
Who Should Watch
- Fraud prevention teams
- Communications and legal teams
- IT and cyber threat intelligence professionals
- Any organization looking to better protect their customers from digital scams
Originally Aired
Wednesday, August 27 at 12:00 PM ET

Gustavo Paniz leads investigations on adversarial online conversations that target brands and companies and could threaten their financial standing or reputational integrity. He also uncovers digital fraud and deception, including how threat actors misuse platforms, personas, and AI-generated content to target consumers and institutions.
Access the full recording
The full recording includes complete analyst commentary, in-depth research findings, and the full Q&A session with our experts.
- Expert analyst commentary and insights
- In-depth research findings and analysis
- Full Q&A session with Graphika analysts
Related Reports
Ask an Expert: Countering AI Threats with Smarter Detection
AI-generated content is reshaping the threat landscape across industries. In this on-demand webinar, Graphika's intelligence experts break down how these threats are evolving and how organizations can build more resilient defenses.
Watch ReplayAsk an Expert: Bot or Not? Understanding Automated Attacks and When They Matter
When brands face sudden waves of criticism or viral attention, it’s tempting to assume a bot network is behind it.
Watch ReplayAsk an Expert: What Brand Sponsors Can Learn From Real-Time Fan Sentiment
The 2026 FIFA World Cup played out on two stages at once — the pitch, and the feed. For major sponsors, reputations shifted from positive to crisis within hours. This session shows you how to read the signals before they become a storm.
Watch ReplaySee How Graphika Can Help Your Team Act on This Intelligence
Our platform gives your analysts continuous access to the same intelligence — plus the tools to apply it to your specific threat environment.
