Ask an Expert: The ABCs of Understanding Cybersocial Threats
In this Ask an Expert webinar, Graphika’s Chief Intelligence Officer Jack Stubbs and Founder Dr. John Kelly walk through how the ABC Framework powers our work in social media intelligence, cyber threat detection, and social engineering analysis.
In today’s fast-evolving digital threat landscape, understanding the actors who are spreading information, how they behave, and what content they use is more critical than ever. That’s why Graphika developed the ABC Framework — a foundational approach to analyzing cybersocial threats at scale.
In this Ask an Expert webinar, Graphika’s Chief Intelligence Officer Jack Stubbs and Founder Dr. John Kelly walk through how the ABC Framework powers our work in social media intelligence, cyber threat detection, and social engineering analysis.
What You’ll Learn
- How to apply the ABC Framework to analyze online threats using Actors, Behaviors, and Content.
- Real-world examples from Graphika’s analysts showing how threat intelligence professionals uncover coordinated activity and influence operations.
- Why understanding online community dynamics is crucial for cybersecurity, trust and safety, and narrative monitoring teams.
- How Graphika's ATLAS platform supports investigations into scams, hacktivism, violent extremism, and foreign influence efforts across social media networks.
Who Should Watch
This session is designed for professionals working in:
- Cyber Threat Intelligence
- Trust & Safety
- Social Media Risk Analysis
- Government and National Security
- Brand and Crisis Management
Whether you're tracking social engineering campaigns or mapping online narratives, this webinar will help you sharpen your analytical skills.
Complete the form to watch the full session and see how Graphika’s analysts and technology help organizations stay ahead of today’s most pressing cybersocial threats.
John W. Kelly, PhD is the founder and Executive Chairman of Graphika and a recognized expert in network and computational analysis of online behavior. He has advised the U.S. Senate Select Committee on Intelligence, testified on foreign interference in U.S. elections, and worked with institutions including the Berkman Klein Center for Internet & Society and Columbia University, where he earned his PhD in Communications.
Jack Stubbs
Chief Intelligence Officer
As Chief Intelligence Officer, Jack Stubbs led Graphika intelligence analysts to deliver social network analysis, information environment assessments, and other quantitative and qualitative research and reporting.
Access the full recording
The full recording includes complete analyst commentary, in-depth research findings, and the full Q&A session with our experts.
- Expert analyst commentary and insights
- In-depth research findings and analysis
- Full Q&A session with Graphika analysts
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