Ask an Expert: The ABCs of Understanding Cybersocial Threats
In this Ask an Expert webinar, Graphika’s Chief Intelligence Officer Jack Stubbs and Founder Dr. John Kelly walk through how the ABC Framework powers our work in social media intelligence, cyber threat detection, and social engineering analysis.
In today’s fast-evolving digital threat landscape, understanding the actors who are spreading information, how they behave, and what content they use is more critical than ever. That’s why Graphika developed the ABC Framework — a foundational approach to analyzing cybersocial threats at scale.
In this Ask an Expert webinar, Graphika’s Chief Intelligence Officer Jack Stubbs and Founder Dr. John Kelly walk through how the ABC Framework powers our work in social media intelligence, cyber threat detection, and social engineering analysis.
What You’ll Learn
- How to apply the ABC Framework to analyze online threats using Actors, Behaviors, and Content.
- Real-world examples from Graphika’s analysts showing how threat intelligence professionals uncover coordinated activity and influence operations.
- Why understanding online community dynamics is crucial for cybersecurity, trust and safety, and narrative monitoring teams.
- How Graphika's platform supports investigations into scams, hacktivism, violent extremism, and foreign influence efforts across social media networks.
Who Should Watch
This session is designed for professionals working in:
- Cyber Threat Intelligence
- Trust & Safety
- Social Media Risk Analysis
- Government and National Security
- Brand and Crisis Management
Whether you're tracking social engineering campaigns or mapping online narratives, this webinar will help you sharpen your analytical skills.
Complete the form to watch the full session and see how Graphika’s analysts and technology help organizations stay ahead of today’s most pressing cybersocial threats.
John W. Kelly, PhD is the founder and Executive Chairman of Graphika and a recognized expert in network and computational analysis of online behavior. He has advised the U.S. Senate Select Committee on Intelligence, testified on foreign interference in U.S. elections, and worked with institutions including the Berkman Klein Center for Internet & Society and Columbia University, where he earned his PhD in Communications.
Jack Stubbs
Chief Intelligence Officer
As Chief Intelligence Officer, Jack Stubbs led Graphika intelligence analysts to deliver social network analysis, information environment assessments, and other quantitative and qualitative research and reporting.
Access the full recording
The full recording includes complete analyst commentary, in-depth research findings, and the full Q&A session with our experts.
- Expert analyst commentary and insights
- In-depth research findings and analysis
- Full Q&A session with Graphika analysts
Related Reports
Ask an Expert: Bot or Not? Understanding Automated Attacks and When They Matter
When brands face sudden waves of criticism or viral attention, it’s tempting to assume a bot network is behind it.
Watch ReplayAsk an Expert: How AI Tools Are Accelerating Pro-China Messages Online
In this Ask an Expert webinar, Graphika’s experts explore the Falsos Amigos report and how AI is transforming online influence. We’ll examine a coordinated network of 11 domains and 16 social media accounts that used AI to translate, summarize, and disguise CGTN content in multiple languages, targeting audiences worldwide, including youth in Africa, Asia, Europe, and the Americas.
Watch ReplayAsk an Expert: The Geopolitics of World Cup Boycotts
The first games of the 2026 World Cup kick off in less than a month. As the tournament approaches, Graphika observes that organizers, North American host cities, and participating nations are facing mounting scrutiny.
Watch ReplaySee How Graphika Can Help Your Team Act on This Intelligence
Our platform gives your analysts continuous access to the same intelligence — plus the tools to apply it to your specific threat environment.